Originally Published: 26th June 2015 via Priority Communications Sdn Bhd

Text version:

Meet Malaysia’s First Intel® Atom™ x3 Mobile Devices

Intel Malaysia toasts SNS Network’s latest addition to its JOI family; the JOI 7 Lite and JOI Phone 5

• SNS Network unveils latest additions to its JOI family with the JOI 7 Lite tablet and JOI Phone 5 smartphone, mobile devices based on the Intel® Atom™ x3 processor series.
• JOI 7 Lite and JOI Phone 5 to retail for RM299 and RM399 respectively at major AEON departmental stores, a reseller network spanning more than 50 stores nationwide, as well as online channels including Gloo.com.my, Lazada.com.my, and Lelong.com.my.

KUALA LUMPUR, June 26, 2015 – Break out the balloons and the sparkling juice! SNS Network’s has today introduced the JOI 7 Lite tablet and JOI Phone 5 smartphone, both based on the Intel® Atom™ x3 processor series. These latest mobile devices are the latest additions to SNS Network’s ever expanding family of devices under the JOI brand name.

“We have certainly come a long way since the release of our very first Intel powered Windows tablet late last year,” said Ko Yun Hung, Managing Director, SNS Network Sdn Bhd. “Thanks to the very encouraging response we’ve received from our consumers, we have worked really hard to expand our family of mobile offerings under the JOI brand name.”

“Today, we are very happy to announce the availability of our very first devices based on the all new Intel Atom x3 processor series; the JOI 7 Lite tablet and JOI Phone 5 smartphone. These new devices offer all the goodness you’ve come to expect from technology powered by Intel – great performance and outstanding battery life in a sleek, beautiful form factor. In addition to that, we’re also very pleased to announce the immediate availability of accessories suited for each of our devices in the JOI family to further elevate our customer’s experience with these products.”

Both the JOI 7 Lite tablet and JOI Phone 5 smartphone are powered by the Intel Atom x3-C3130, runs on Android 4.4 and comes with 8GB of storage expandable up to 32GB. SNS Network had earlier this year announced the addition of other devices to its lineup of JOI tablets including the JOI 7, JOI 8i with 3G and JOI 10 Flip.

“For over 50 years, Intel has led the innovation of microprocessor technology to the beat of Moore’s Law. Intel microprocessors power the continuing evolution of computing devices, ranging from data centers to notebook computers, and sleek 2in1 devices to tablets and smartphones,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore.

“The Intel Atom x3 processor that powers the JOI Lite 7 and JOI Phone 5 is a great example of Intel’s focus on innovation. Development of the Atom x3 started around two years ago, with the team in Singapore setting out to build a new mobile processor aimed at cost-effective devices. The result is an Intel processor designed in Southeast Asia, for Southeast Asia. We are committed to meeting the continued demand for mobile devices here in Malaysia and look forward to supporting our customers, including SNS Network, as they roll-out high quality, affordable devices that do not compromise on performance,” Lemon said.

The JOI Lite 7 and JOI Phone 5 are available now for RM299 and RM399 respectively (prices quoted are inclusive of 6% GST) at major AEON departmental stores, a reseller network spanning more than 50 stores nationwide, as well as online channels including Gloo.com.my, Lazada.com.my, and Lelong.com.my. For a list of locations, please visit: http://joi.com.my/ and http://www.sns.com.my/gloo/aboutus.asp.

Specs for the devices are as follows:

JOI 7 Lite specifications Intel Atom x3-C3130 (SoFIA 3G) 1GB RAM 8GB Storage 7” IPS 1024 x 600 Cam: 2MP + VGA WiFi, Bluetooth, 3G, GPS MicroSD up to 32GB Android 4.4

JOI Phone 5 specifications Intel Atom x3-C3130 (SoFIA 3G) 1GB RAM 8GB Storage 5” IPS 1280 x 720 Cam: 8MP + 2MP WiFi, Bluetooth, 3G, GPS MicroSD up to 32GB Android 4.4

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world’s first commercially available “conflict-free” microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com, and about Intel’s conflict-free efforts at conflictfree.intel.com.

About SNS Network

SNS Network, a MSC Status Company was established in 1998, incorporated in 2000 and the head office is located in Ipoh, Perak. We have setup three offices strategically located at the Major cities of Malaysia; Perai (Penang), Ipoh (Perak), and Petaling Jaya (Selangor).

SNS Network is also the first company to be awarded as Intel® Authorized Solution Provider (IASP) in Perak. Besides being awarded by Intel as Intel® Premier Provider beginning from 2000 until now, we are further recognized as Intel® Certified Solutions Consultant and Intel® Certified Integration Specialist. We are also being recognized by Microsoft® as Microsoft® Gold Certified Partner with qualified Microsoft® Certified System Engineer expertise.

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