Instagram ads are alright

I dislike ads. I’m sure most of you know that. I recommend uBlock Origin to everyone I know, I purposely purchased a domain name and rented server space so I could have an ad-free blog, and use a third-party YouTube app on my mobile devices so I don’t have to deal with them interrupting my videos.

Sometimes, ads can’t be avoided – like in the Instagram app. These advertisements show up in your feed after scrolling through a few posts, and other times they insert themselves in between stories of people you’re browsing. Most of the time I’ve received bullshit ads that I swipe away immediately, but recently I think the algorithm has me figured out (yay).

These days I don’t get any more adverts for strange sex toys, rubbish manga or cash-grabbing mobile games. Instead, I get music video ads that I watch and swipe up to. I like the fact that I can instantly load their YouTube video or Spotify page to continue listening to the whole song. While I haven’t found my next favorite band yet, I have discovered quite a lot of songs that I would have missed if it wasn’t for the intrusion.

Thank you for the encroaching commercials, Instagram (Facebook). For once, I can wholly support them, and I hope this trend keeps up.

In the meantime, do check out some of the bands I’ve discovered through the power of advertising:

Properties of Nature – You Didn’t Start a Fire in My Heart, You Started it in My House!

East of June – Rebel

PNKR – Olivia

LØE – People Have The Power (Official)

Anti-Modern-Radio Me

When I was young, I remember being bored to death whenever my parents switched radio channels to listen to oldies. Songs they listened to growing up. They would tell me that they don’t make songs like they used to anymore. I would fervently disagree with them, defending my tastes in Limp Bizkit and Eminem. I assumed they didn’t know better.

Now that I’m older, I don’t listen to the radio anymore – mostly because they mostly play songs I dislike, have terrible DJs and too many advertisements. When I have to (because I’m driving someone else’s car), I tune into Light and Easy – a channel that mostly plays oldies because I can enjoy them, unironically. I enjoy listening to songs that I heard growing up even though I wasn’t a big fan of them back in the day because, amongst the cesspool of modern radio, they sound euphonious.

It can’t be that music has gotten worse – there must be a reason why these artists on modern radio are getting airtime and making new records. There is a demand for them even though I might not like their music. It’s just not for me.

But why do I not enjoy a lot of current music? I think it comes down to a few factors:

  • I’m listening to the wrong stations – maybe, but I can’t be bothered to give other radio stations a shot. It’s not worth the time, so I stick with what I know and enjoy.
  • My tastes have already developed and I’m rejecting what’s new and unfamiliar. I have noticed that it doesn’t apply to a lot of new music I discover that’s not on the radio, so probably not the case.
  • Mainstream radio has always been trash and the only reason I enjoy old pop hits now is that I grew up listening to them – the nostalgia and singalong factor is what draws me to them. This seems like the most likely reason.

Is this what my parents were experiencing when I was growing up? As kids did they face the same chagrin for their music tastes from their parents? I’ll have to ask them to find out.

On the other hand, if you think I’m just some whiney old boomer who is wrong about modern music, feel free to share some songs to change my mind. I’m open to listening to new songs and artists. I know there’s a lot of good stuff out there I have yet to discover.

You Had Me at Merlot

If you’re like me, someone who is always on the hunt for new music, you end up listening to a lot of mediocre artists. But once in a while, you’ll encounter an artist that blows your socks off, and makes the hunt all worth it. You sit up and question yourself, how many bands out there are this fucking good and just waiting to be discovered? For me, this happened last week with the band Mike Mains & The Branches.

I was listening to Matt Carter’s podcast, Labeled: “The Stories, Rumors, & Legends of Tooth & Nail Records” when during one of the ad rolls, there was a song by Mike Mains being promoted – Breathing Underwater. I instantly fell in love with the hook of the song, looked it up on Youtube and listened to the song in full, many times.


Mike Mains & The Branches – Breathing Underwater

Coincidentally, the next episode was a feature with the lead singer/writer of the band, so I listened to him talk about songs that inspired him, and how he went about his songwriting process. Towards the end, they shared a bit of the song called Swamp and holy shit, I was blown away. From the poignant opening line sung over the somber piano chords, the build up, to the way Mike (the vocalist) belted out “Everyday feels like waking up in a swamp”. I knew this band was special.


Mike Mains & The Branches – Swamp

After the episode ended, I immediately listened to their latest album and grew enamored with each track. I kid you not when I say every song on When We Were In Love is fantastic. I continued checking out their discography (which stretches all the way back to 2010) and was not disappointed.

While, in my opinion, the band isn’t artistically ground breaking like Dance Gavin Dance (also – completely different genre), they remind me a lot of California Wives, Walk The Moon, and a hint of later Taking Back Sunday. If you’re looking for some chill, indie pop rock, you can’t go wrong with these guys.


Mike Mains & The Branches – Live Forever

Here are some of my favorite songs from the band.

Mike Mains & The Branches – Pouring Rain

Mike Mains & The Branches – Stereo

Mike Mains & The Branches – Stop The Car

Mike Mains & The Branches – Around The Corner

Mike Mains & The Branches – Everything’s Gonna Be Alright

Mike Mains & The Branches – Drifter